The last five years have been littered with social media platforms that got a lot of hype, only to vanish in the end, said Brendan Gahan, partner and chief social officer at the creative agency Mekanism. It also remains to be seen if the app will take off more organically or flop. She said the agency, which connects brands with influencers, is recommending that influencers try out the app but isn’t doing the same with brands since Lemon8’s user base is still relatively small.
Nicla Bartoli, the vice president of sales at Influencer Marketing Factory, said ByteDance reached out to her company in late February and gave a lengthy presentation about the app and how influencers can use it. It’s also listed as one of the most popular apps on Apple's app store.
in February with little fanfare, but all that changed when media organizations started paying closer attention and some TikTok influencers began promoting it.Īs of Sunday, the app had 290,000 downloads in the U.S., the vast majority of which happened in late March, according to data.ai. Lemon8 was first launched in Asian markets in 2020 and has already made headway in countries like Thailand and Japan, with roughly 7.4 million and 5 million downloads respectively, according to the app analytics company data.ai.
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